Meta Ads & Copy

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Meta Ads & copy

Campaigns built on consumer behavior: angle tests, visual hooks and persuasive copy, with every lead form wired into a GHL workflow.

Campaign structure

  • CampaignLeads, Advantage+ placementsCBO, daily budget
  • Ad setBroad, 25–55, 15 mi radiusAdvantage+ audience
  • Ad setRetargeting, site visitors 30dPixel + CAPI
  • AdPain-first hook, carouselAngle test A
  • AdEmpathy hook, videoAngle test B
CTR1.8%
Cost per lead$14.20
Leads synced to GHL0

Ad previews and live metrics are an illustrative simulation; the hooks are real client copy.

Before a dollar is spent

  1. DiagnoseReview past campaigns, audiences and creative fatigue first.
  2. TrackPixel and Conversions API audited so leads and bookings report correctly.
  3. Test anglesPain, empathy and urgency hooks run against each other, not just new images.
  4. Close the loopLead forms create GHL contacts, tag the ad set and start speed-to-lead.

Copywriting samples

“Did it start with a small crack? Harbor Drive Construction knows how to fix and prevent that from happening twice.”
Construction / foundation repair
“Night shift is tiring, and so is the summer heat. You shouldn't have to wait for the AC to cool the room as soon as you arrive.”
HVAC / air-conditioning

Trained at Copywriting Dojo Philippines (2025). I write by hand first, then use AI to scale variations.

From real campaigns

Open portfolio folder