About Me & Experience

About me & experience

A non-linear, 20-year path through customer experience, teaching, operations and marketing, now focused on GoHighLevel, automation and Meta Ads.

Kristian by the sea

Kristian Mamaril builds GoHighLevel systems and Meta Ads campaigns that run as one marketing engine. Working remotely from the Philippines for US businesses and agencies, he turns manual, leaky sales processes into automated client journeys: the ad, the form, the pipeline, the follow-up and the booked call.

His edge is understanding buyers. Across six years in the BPO industry, including almost five as a Customer Service Associate for a Fortune 500 financial services client at EXL Service, he handled more than 70,000 calls with US consumers, financial professionals and wealth management firms, earning top CSAT scores, caller commendations and quarterly awards. Consumer behavior stopped being a textbook chapter for him (he once taught marketing and operations at two Philippine universities) and became instinct: probing for needs, reading objections, and choosing the words that move someone from angry to happy, or from curious to booked.

He first logged into GoHighLevel in January 2023, trained with Home-Based Connect (2024) and on FuelPoint's white-labelled CRM (April 2025), then spent October 2025 to July 2026 as GHL CRM Specialist, Project and Solutions Manager and onboarding lead at Emberflow, a marketing agency for clinics, doctors and telehealth businesses. There he managed 80+ client accounts at a time, onboarded new sub-accounts, updated snapshots and SMS automations, connected GHL with Make.com and Zapier, and completed 120+ A2P 10DLC registrations with a 97% approval rate. In September 2026 he finished ProSkills Digital's GHL Full Mastery live training and Nuno Tavares' GoHighLevel Masterclass on Udemy.

When the agency had no media buyer, he stepped in as interim Meta Ads manager, keeping client campaigns running and tying every lead form back to a GHL workflow, then sharpened that with Blueprint Academy's Meta Ads + Chatbot + AI course. His copywriting started in his marketing studies and a stint as a radio DJ, and was modernized through Copywriting Dojo Philippines in 2025. He writes hooks that name the pain before the offer, and holds AI-generated copy to the same standard before anything gets published.

Add the craft around it: brand assets for 100+ agency clients in Canva, Photoshop and GIMP, video edits in Premiere Pro and DaVinci Resolve, landing pages hosted on GHL or Netlify, and projects run in ClickUp and Asana with an SOP for everything. A BSBA in Management and graduate units in Operations and Marketing sit quietly underneath, which is why every build starts with segmentation, positioning and pricing logic, not a template.

What sets me apart

Textbook marketing principles (segmentation, promotion, pricing, buyer psychology) built straight into GHL workflows and pipelines.

  1. Strategic alignmentBalancing buyer psychology with how a product or service is positioned and advertised.
  2. Sustainable architectureScalable, repeatable systems instead of band-aid fixes or copying what worked for someone else.
  3. Purpose-driven logicEvery automation, workflow and pipeline solves a specific, recurring operational problem.

Years of experience by field

  • Customer experience & financial services (BPO) 6.5 yrs
  • Higher education: marketing & operations 3 yrs
  • Marketing agency: GHL, Meta Ads, health & med spa 1.5 yrs
  • Executive & admin support 1 yr
  • Creative, UGC & video 1 yr
  • Publishing: project coordination 4 mos

How I actually work

Honesty first

Every project starts with a candid audit of existing friction, not a promise. In GHL that means auditing before touching a trigger; in Meta Ads, diagnosing past performance before spending budget.

Plan, then build

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe." Planning time is what keeps rework near zero.

Test every path

Each workflow branch, webhook, custom field, form and quiz is tested before launch. Pixel and Conversions API tracking is audited so the data can be trusted.

Let data steer

When creative fatigue sets in, new hooks, refreshed audiences and budget shifts follow the numbers. In GHL: clear SOPs, user feedback and steady optimization.

Career timeline

  1. 1998–2002

    Business high school + family grocery

    Learned selling and service behind the counter of the family store.

  2. 2002–2007

    BS Business Administration, Management

    Also a radio DJ (2005–2006): first lessons in advertising and holding attention.

  3. 2007–2009

    BPO frontliner

    Teleperformance, NCO Group (Xbox tech support) and Sitel (UK telecom billing). Work ethic, tech savvy and US/UK customer communication.

  4. 2009–2011

    MBA units, Operations & Marketing

    42 units on how CEOs think: entrepreneurship, marketing, TQM and project management.

  5. 2012–2015

    Marketing & operations faculty

    Virgen Milagrosa University Foundation, then Pangasinan State University. Advised 7 feasibility-study teams; ran market research for PSU Alaminos.

  6. 2016

    Civil Service Exam, 2nd level

    Passed on the first take without a review center, averaging 87% on problem-solving and logic tests.

  7. 2017–2022

    Customer Service Associate, EXL Service

    Annuities and investments for a Fortune 500 financial firm. Team SME, top CSAT, multiple commendations.

  8. 2022–2023

    Growth Strategist + creative gigs

    Scouted UGC and direct-response ad creatives at WeScaleBrands; voice talent, copy and video editing.

  9. 2023–2024

    Executive Virtual Assistant, Baton Leads

    Ran a director's calendar, inbox, CRM, incentive program and SOPs. First hands-on with GoHighLevel.

  10. 2025

    Project Coordinator, Branding by Books

    Rebuilt ClickUp lists and kept CEO-authors updated through a system transition.

  11. 2025–2026

    GHL CRM Specialist, Emberflow

    Project and solutions manager turned GHL tech admin and interim Meta Ads manager for clinics and med spas. 80+ accounts, 120+ A2P approvals.

  12. 2026

    Full Mastery + independent practice

    ProSkills Digital and Udemy GHL masterclasses; high-end landing pages on GHL and Netlify.

Certificates

Select one to view it full size

Trainings

  • 2026GoHighLevel Masterclass: Beginner to Expert (Udemy, Nuno Tavares)
  • 2026GHL Full Mastery live training (ProSkills Digital)
  • 2026Meta Ads + Chatbot + AI Training Course (Blueprint Academy)
  • 2025FuelPoint CRM mastery (white-labelled GHL)
  • 2025Copywriting Dojo Philippines
  • 2024Go High Level, Websites and Funnel Building (Home-Based Connect)
  • 2023Social Media Management; Photoshop Basics Masterclass
  • 2022Premiere Pro Masterclass; LinkedIn: Customer Retention
  • C2EF SET English certificate, C2 level

Education

  • 2007BS Business Administration, major in Management
  • 2011Master's in Business Administration, Operations and Marketing (42 units)

Exams passed

  • 2016Philippine Civil Service Exam, 2nd level eligibility (first take, 87% average in problem-solving and logic)

Thinking tools

  • Quality Function Deployment
  • BCG Matrix
  • Fishbone diagram with statistical analysis
  • SWOT with cross-referencing
  • Eisenhower Matrix

Testimonials

No public testimonials yet. This portfolio was recently published. References from past supervisors and clients are available on request.

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